Selling Preventive Medicine

Here’s a problem in search of a solid solution – for me, anyway.  If I’m in a canoe and I know, from my map, I’m coming to a dangerous rapids or waterfall, I pull over to the shore and portage around the danger.  I’m seeing all sorts of signs that we’re coming to a disastrous waterfall.  For example, in 1997, PRC announced it had become a net food importer.  Then, a trend article I read said the real story was they’d had a 25-year straight-line decline in food production that simply crossed from diminishing exports to the start of imports.  It also said that if that line continued – which it has for 13 years – the rest of the world would not have sufficient surplus food to sell them, at any price, by 2016 … best case.

In interviews on radio talk shows, people ask whether or not recycling is really helpful, or if compact fluorescents really help, or if we can really save money by adding photovoltaic panels to our roofs.  We’re mired in minutia, when the map shows this waterfall is coming and we should be asking how we’ll take care of ourselves and our families when – not if – we reach the waterfall.  We’ve never known supermarkets with sparse-to-empty shelves.  But if we wait until that happens … we’re going over the waterfalls.


One thought on “Selling Preventive Medicine

  1. Greetings! I’ve been following your website for a while now and finally got the courage to go ahead and give you a shout out from Kingwood Texas! Just wanted to say keep up the fantastic work!